Lessons I learned from my dad

By Renee Jensen

When was the last time you evaluated your own risk tolerance?  In life there are all kinds of risks to consider: financial investments, adventures, personal relationships, professional decisions; the list could go on and on.

I am known to be a “risk tolerant” person, and as such I am often asked about the subject of risk. Most commonly people want to know how I personally evaluate risk in my life and professionally.  How do you know if a risk is worth taking?  How do you know how much risk to take on?  What process do I use to determine if the risk is worth the reward?  Often, these people are looking for someone to help them feel better about turning down the next risky decision they are faced with, but they are looking in the wrong direction.

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